If I were a Netflix executive, I would try to monopolize video distribution on the internet.

As an internet-scale video distribution platform, it is a Netflix executives fiduciary responsibility to maximize the scale of the platform.

<aside> 💡 That probably says a whole lot of about late-stage capitalism, but honestly, if a Netflix exec wasn’t doing this they probably should get fired, no?

</aside>

So how would I try to make Netflix the Sauron of internet video distribution?

Video Content Platforms

TV / Movies

Netflix

Amazon Prime

Disney+

Live Streaming

Twitch

Kick?

Youtube / Facebook?

Short Form Video

TikTok

YouTube

Mindgeek

Netflix was able to achieve internet-scale through an effective monopoly on long-form video.

They were able to maintain market share through self-produced movies and TV.

We all know this.

We all know it’s not working as well as it used to.

The good news is we have a pretty clear picture of the competition. Anyone serving video that is not Netflix must be eviscerated.